Media — Streaming Engagement Data Ingestion for Demand Forecasting

Overview

The purpose of this DAG is to facilitate the ingestion of viewing and engagement data essential for demand forecasting in the media industry. It sources data from various systems, including content management systems, audience databases, and streaming APIs. The ingestion pipeline begins with data extraction from these diverse sources, followed by normalization to ensure consistency across datasets. Once normalized, the data is stored in a centralized data warehouse, which serves as a foundation

The purpose of this DAG is to facilitate the ingestion of viewing and engagement data essential for demand forecasting in the media industry. It sources data from various systems, including content management systems, audience databases, and streaming APIs. The ingestion pipeline begins with data extraction from these diverse sources, followed by normalization to ensure consistency across datasets. Once normalized, the data is stored in a centralized data warehouse, which serves as a foundation for further analysis. Quality control measures are implemented throughout the process to verify data integrity, including checks for completeness and accuracy. The processed data is then made available via an API, allowing marketing and content teams to access valuable insights. Key performance indicators (KPIs) such as data accuracy, ingestion speed, and API response time are monitored to ensure optimal performance. This DAG not only enhances the accuracy of demand forecasts but also empowers media organizations to make informed decisions, ultimately driving revenue growth and improving audience engagement.

Part of the Market & Trading Intelligence solution for the Media industry.

Use cases

• Improves demand forecasting accuracy for media content.
• Enhances decision-making capabilities for marketing teams.
• Drives audience engagement through targeted content strategies.
• Increases operational efficiency with automated data ingestion.
• Facilitates real-time insights for agile business responses.