Media — Customer Segmentation for Targeted Promotions

Overview

The primary purpose of this DAG is to segment customers for targeted promotions, thereby enhancing pricing optimization strategies within the media industry. It ingests customer data from various sources, including internal databases and APIs, ensuring a comprehensive view of customer behavior. The ingestion pipeline is designed to handle diverse data formats and ensure seamless integration. Once the data is ingested, the DAG applies clustering techniques to identify distinct customer segments b

The primary purpose of this DAG is to segment customers for targeted promotions, thereby enhancing pricing optimization strategies within the media industry. It ingests customer data from various sources, including internal databases and APIs, ensuring a comprehensive view of customer behavior. The ingestion pipeline is designed to handle diverse data formats and ensure seamless integration. Once the data is ingested, the DAG applies clustering techniques to identify distinct customer segments based on purchasing behavior, allowing for tailored marketing strategies. Quality controls are implemented throughout the process, including validation tests and security checks to protect sensitive customer information. The validated segments are then exported to marketing tools for executing targeted campaigns. Performance monitoring is established through key performance indicators (KPIs) such as engagement rates, conversion rates, and return on investment (ROI) from promotions. This structured approach not only enhances customer engagement but also drives revenue growth by optimizing promotional efforts based on data-driven insights.

Part of the Pricing Optimization solution for the Media industry.

Use cases

• Increases marketing campaign effectiveness through targeted promotions
• Improves customer engagement and satisfaction rates
• Drives higher conversion rates and revenue growth
• Optimizes promotional strategies based on customer behavior
• Enhances data security and compliance with quality controls